How Much Should I Pay for a Rug in Morocco? A Traveler’s Guide

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  • Post published:February 8, 2025
  • Post category:Rugs

Buying a rug in Morocco can be an unforgettable experience—whether you’re wandering through the maze of Marrakech’s souks, visiting a small Berber village, or exploring Fez’s bustling markets. Moroccan rugs are renowned for their craftsmanship, vibrant patterns, and history, making them a cherished item for travelers and collectors alike. But when it comes to pricing, how much should you actually expect to pay?

The cost of a Moroccan rug depends on several factors, including the type of rug, its size, the materials used, and of course, your bargaining skills! Let’s break down what you need to know to ensure you’re getting a fair price without missing out on the adventure of buying a rug in Morocco.

1. Types of Moroccan Rugs

Morocco is famous for several distinct types of rugs, and each comes with its own price range based on the region, technique, and design.

  • Beni Ourain Rugs: These are the iconic cream-colored wool rugs with black geometric designs. Traditionally made by the Berber tribes of the Atlas Mountains, Beni Ourain rugs are plush, minimalist, and highly sought after. Expect to pay between $500 to $3,000 depending on size and quality.
  • Boujad Rugs: Known for their vibrant colors—often pinks, reds, and oranges—Boujad rugs are made in the Middle Atlas region. They have a more abstract, playful design. Prices range from $400 to $2,500.
  • Azilal Rugs: These feature bold colors and intricate patterns, often combining wool with cotton for a lighter feel. These rugs are typically less expensive, with prices ranging from $300 to $1,500.
  • Kilim Rugs: Kilims are flat-woven rugs known for their intricate geometric patterns. Since they’re thinner than other Moroccan rugs, Kilims are often more affordable, priced between $200 to $1,200.
  • Handira (Wedding Blanket): Though not technically a rug, the Handira is a traditional Berber wedding blanket woven with wool and cotton and often adorned with sequins. These are typically hung on walls or used as bed covers and range from $150 to $800.

2. Factors Affecting Price

Several factors come into play when determining the price of a rug:

  • Size: Like with most items, the bigger the rug, the more you’ll pay. Small rugs (2×3 feet) can start around $150, while larger room-sized rugs (8×10 feet or more) can reach $2,000 to $5,000, depending on the type.
  • Materials: Wool rugs are the most expensive, especially when they’re hand-spun and naturally dyed. Rugs made from synthetic materials or a mix of wool and cotton are typically more affordable.
  • Handmade vs. Machine-made: Handmade rugs take significantly more time and skill to produce, so they are more expensive. Machine-made rugs can be found for a fraction of the price, but they lack the authenticity and cultural significance of handmade ones.
  • Age and Rarity: Vintage or antique Moroccan rugs can command much higher prices, especially if they are rare or in excellent condition.

3. Where to Buy Your Rug

Where you buy your rug in Morocco will also affect the price. There are different approaches you can take:

  • Markets and Souks: The bustling markets in cities like Marrakech, Fez, and Essaouira are full of rug shops. Prices here are often inflated for tourists, but haggling is expected and part of the experience. Start by offering about half of the asking price and negotiate from there.
  • Cooperatives: Many regions have women’s cooperatives where rugs are sold directly from the weavers. These prices are usually fixed and reflect a fair wage for the artisans, but you might pay a bit more than in the souks.
  • Rug Shops: High-end rug shops, often found in larger cities, offer a more curated experience. The prices here are typically higher, but you’ll likely be dealing with more premium rugs and less aggressive haggling.

One of the key factors in determining the price of a Moroccan rug is its origin. For example, Persian Moroccan rugs often come with a higher price tag due to their unique craftsmanship and materials.

4. Tips for Negotiating the Price

Haggling in Morocco is an art form, and it’s expected when you’re buying a rug. Here are some tips to help you get the best deal:

  • Do Your Research: Before heading into a rug shop or market, familiarize yourself with the different types of rugs and their typical price ranges. This will give you a better sense of what’s a fair offer.
  • Be Patient: The negotiation process can take time. Vendors often offer tea and engage in conversation as part of the bargaining ritual. Stay calm and enjoy the experience.
  • Know Your Budget: Decide on your maximum price beforehand, and stick to it. It’s easy to get caught up in the charm of the experience and spend more than you intended.
  • Buy What You Love: Ultimately, a rug is an investment in your home and a piece of Moroccan culture. If you fall in love with a particular rug, and it’s within your budget, don’t be afraid to make the purchase—even if it’s a bit more than you originally planned.

5. Additional Costs: Shipping and Customs

If you’re purchasing a larger rug and don’t want to carry it home, many rug shops will offer shipping services. Make sure to clarify the shipping costs and factor that into your overall budget. Additionally, depending on your country’s import rules, you may need to pay customs fees when the rug arrives at home.

Final Thoughts: How Much Should You Pay?

In the end, how much you should pay for a rug in Morocco depends on the rug’s type, size, and your own preferences. As a general guideline:

  • Small to medium-sized rugs: $200 to $1,000
  • Large, high-quality handmade rugs: $1,500 to $5,000

Keep in mind that prices vary greatly, and negotiating is part of the experience. But most importantly, you should walk away with a piece of Morocco that you love and can cherish for years to come.

Types of Moroccan Rugs and Price Ranges

Here’s a quick look at the different types of Moroccan rugs and their typical price ranges:

Type of RugDescriptionPrice Range (USD)
Beni OurainWool, cream-colored with black geometric designs.$500 – $3,000
BoujadColorful, often pinks, reds, oranges, abstract.$400 – $2,500
AzilalBold colors, intricate patterns, wool/cotton blend.$300 – $1,500
KilimFlat-woven, intricate geometric patterns.$200 – $1,200
Handira (Wedding Blanket)Wool/cotton with sequins, decorative.$150 – $800